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VR Experience & Exhibition

During the US Cultural Tour, audiences in New York were given a window into the changing kingdom, entering the studios of artists in Jeddah, Abha and Riyadh in the US preimere of Reframe Saudi, an immersive VR experience.

The film explores the social and economic transformations reshaping Saudi, from the perspectives of a new generation of contemporary artists. As Saudi Arabia enters a new phase socially and economically, the film enters their studios, exploring their work which reflects on different aspects of this transformative historical time.

The presentation included an immersive VR installation, with photographs of the artists and their studios, as well as an exhibition of their work. 

US Cultural Tour

Washington DC

New York

Los Angeles 

  • KSA/LAX exhibition in Downtown Los Angeles Arts District


March 27, 2018

Virtual Reality (VR) is increasing access to cultural stories that would be otherwise distant. Harnessing technology’s capacity to connect and engage communities across geographical and ideological borders, these immersive experiences create social and cultural empathy and communicate new ideas. Artists working with VR have the power to radically alter production and studio practice, their experimentation has outpaced other producers working with the medium by focusing on the creation of content that steers conversations away from the purely technical, to explore the intimate, the personal, and the imaginative.


  • Mohammed Shaker – Saudi Mission to the UN 


  • Rashed Al Shashai – artist
  • Ahmed Angawi – artist
  • Matteo Lonardi – filmmaker and director of Reframe Saudi


Featured Artists

Dana Awartani
Ahmad Angawi
Rashed Al Shashai
Ajlan Gharem
Jameela Mater
Ahaad Alamoudi
Fatima Jaber
Ali Mogawi
Ayman Yossri Daydban
Latifa Algosaibi

Director & Writer:
Matteo Lonardi

Executive Producers:
Ahmed Mater & Stephen Stapleton

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