The Language of Exhibitions

This two-day masterclass explores how writing shapes exhibitions, whether through wall texts, artwork labels, digital screens, or printed guides. Participants will discover how language can orient, inspire, and connect with audiences on both intellectual and emotional levels.

Through lectures, case studies, and practical workshops, you’ll move from principles to practice, analyzing examples, experimenting with tone, and producing texts that are clear, engaging, and exhibition-ready.

You’ll gain:

1. Practical skills to write wall texts, artwork labels, digital interactives, and visitor guides.
2. Strategies for adapting language and tone to different types of audiences.
3. Techniques for linking text with the visitor’s visual and emotional experience.
4. A set of ready-to-use texts for real or virtual exhibitions.
5. A deeper understanding of how writing shapes audience engagement with artworks.

Who’s it for?

Artists, curators, writers working in the visual arts.