AI & Media

7:00 - 10:00. p.m.

This five-day masterclass explores the intersection of artificial intelligence (AI) and creative media, providing participants with practical knowledge and hands-on experience. Whether participants are filmmakers, designers, or content creators, this course will help them integrate AI into their creative workflows to enhance projects and elevate artistic expression.  

In this course, participants will: 

1. Understand the evolution of AI: How has AI shaped and continued to impact creative industries? 
2. Gain hands-on experience with AI tools like MidJourney, Runway, and Eleven Labs. 
3. Enhance their storytelling using AI to amplify their creative voice, whether in visual design, filmmaking, or music. 
4. Integrate AI seamlessly into their creative process to automate repetitive tasks and improve productivity without sacrificing creativity. 
5. Create and refine a personal AI project, gaining feedback from the instructor and peers on how to perfect their work. 

Who’s it for? 

This masterclass is ideal for: 

1. Filmmakers 
2. Designers 
3. Digital artists 
4. Marketers in creative industries 
5. Content creators 
6. Sound designers 
7. Voiceover artists 

About the instructor 

Amjad Shashai is a director, mixed artist, and AI advocate with over 15 years of experience in the creative industry. He uses AI to streamline creative workflows, allowing artists to focus on innovative concepts. Amjad has integrated AI into his own projects, including a short film created primarily with AI tools. He actively shares his expertise through talks and social media, inspiring others to explore AI’s potential in creative work.