Course

The Market for Contemporary and Modern Art (virtual)

Nov 27. 2022 - Dec 01. 2022

virtual

Date

Nov 27. 2022 -Dec 01. 2022

Register Date

Nov 14. 2022 - Nov 22 2022

LOCATION

virtual

View on Map

Infrastructure Building and Sustainability in the Art World

10 :00 a.m. – 4 :00 p.m. 

Language: English  

Misk Art Institute presents, in collaboration with Sotheby’s Institute of Art, a four-day intensive course led by former Sotheby’s Deputy Chairman, Middle East Roxane Zand.

The course will address the key components and nature of both the commercial and non-profit sectors in the contemporary art world. It will describe:

  • The foundations of how the art landscape functions 

  • How artists and art professionals navigate this landscape 

  • The role of the primary market, the secondary market, pricing, and how an auction runs

  • The importance of institution building 

  • The role of programming and engagement with the public 

  • The differences in career-building in the for-profit and non-profits spaces

Who’s it for?
Artists and art professionals.
 

Useful Information

This is a five-day course running from November 27  – December 1 2022. 
10:00 a.m. – 4:00 p.m.

Day One
10:00 – 10:15 
Introduction to the course, led by Roxane Zand.
10:15 – 11:30
The contemporary art world—how the primary and secondary markets interact, shaping the landscape; led by Roxane Zand.
11:45 – 13.00
Prices, prices, and collectors—the case of China, led by Iain Robertson.
14:00 – 15:15
The non-profit sector: Institution-building, with guest speaker from Tate Modern (Zoom).
15:15 – 16:00     
Public programming and sustainability for contemporary art, led by Roxane Zand.

Day Two 
10:00 – 10:15     
The secondary market—the auction world, led by Roxane Zand.
10:15 – 11:30     
E-commerce, the digital revolution, and NFTs, Led by TBC.    
11:45 – 13:00     
Ways of Seeing—how to look at art from the artist’s perspective, led by Roxane Zand. 
14:00 – 16:00            
Artist Studio Visit

Day Three
10:00 – 12:00    
Mock Auction, auctioneer TBC.
13:30 – 14:00    
Analyzing revenue, led by Roxane Zand and Business Director TBC.           
14:00 – 15:15     
The role of private museums and collectors, led by Georgina Adams. 
15:15 – 16.00      
Field trip    

Day Four
10:00 – 10:15     
Introduction to contemporary art discourse, led by Roxane Zand    . 
10:15 – 11:30     
The role of journalism and critique in shaping contemporary art appreciation, led by Melissa Gronlund. 
11:45 – 13:00     
Art Education: Art Business vs. Art History, led by TBC.
14.00 - 15.15     
Why an art prize? 
15.15 - 16.00     
The function of art hubs & centers, led by Roxane Zand and Vilma Jurkute (zoom).

Day five
10.00 - 10.15 
Careers in today’s Art World. RZ
10.15 - 11.30 
Building an Artist Portfolio/Art Career. Led by Kate Bryan (Zoom) 
11.45 - 13.00 
Women in Contemporary Art. RZ
14.00 - 15.15 
Biennales and the Avant Garde. Led by Sam Bardouil (zoom)
15.15 - 16.00 
Closing Remarks