27 - 31 Aug 2023
22 Mar 2023 - 12 Aug 2023
Prince Faisal Bin Fahd Arts Hall
This five-day masterclass, in partnership with SYNC School, brings Arabic language and visual culture to the forefront of design practice and brand identity. This masterclass encompasses both theory and practical learning.
A brief introduction and refresh about branding and building a visual identity and then delve more into the process of Arabic branding and its specifications. Topics covered include:
The intricacies of Arabic letters and language
The challenges and need for strong Arabic brand identity with international standards
In the second part of the masterclass, participants apply the knowledge they gained in the theoretical part to create a unique Arabic visual language for a mock brand.
Who’s it for?
This course is aimed at practicing designers (graphic, web, branding specialists), marketing specialists, and visual merchandisers with a strong handle of the Arabic language.