Myrna Ayad established her namesake consultancy in 2018, focusing on art advisory and cultural strategy and is recognized as one of the Middle East’s leading cultural commentators. Her clients include Pepsico, the UAE Ministry of Culture and Youth, the Easa Saleh Al Gurg Group, Bulgari, Bain, Pelham Communications, Riyadh’s Misk Art Institute, and Assouline, with whom Ayad published Sheikh Zayed: An Eternal Legacy (2021) focused on the late Ruler of the Emirates; as well as Dubai Wonder (2021) as part of the House’s travel series.

From 2016 to 2018, Ayad was Director of Art Dubai, the Middle East, North Africa and South Asia’s foremost international art fair. Prior to this, Ayad was Editor of Canvas, the premier magazine for visual art from the Middle East, where she worked from 2007 to 2015, overseeing the production of the title’s affiliate newspapers, catalogues, and luxury art books. She lives in Dubai with her husband and two children.