Poster Design

29 May 2022 - 02 Jun 2022

Prince Faisal bin Fahd Arts Hall


29 May 2022 - 02 Jun 2022

Register Date

08 - 19 May 2022


Prince Faisal bin Fahd Arts Hall

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Explore the potential of visual communication through poster design

6:00 – 9:00 p.m.

Language: Arabic and English 

Expand your knowledge of visual communication through a five-day exploration of the process in layouting and composition typography for posters. 

Led by Design Director and Co-Founder of Zero Posters, Alaa Tameem, this masterclass is divided into two parts: the mastery and the exploration of posters. Participants will learn how to find solutions in layouting artworks using different techniques and develop participants’ understanding of grid methods. 

This masterclass will cover:

  • A recap of the fundamentals of graphic design
  • Design for print and other purposes
  • Layouting and composition typography for posters
  • Solutions in layouting using different techniques 
  • New techniques using Illustrator and Photoshop

Course Leaders

Useful Information

This course will take place over five days from 6:00 – 9:00 p.m.

Day One
•    Type of posters
•    What is a good poster?
•    Design principles
•    Case study 01
Exercise 01: Layouting 

Day Two
•    Case studies 02
•    Inspiration & process
•    Arabic typography rules
•    Path & blend technique
Exercise 02: Arabic letter/ Op Art poster design

Day Three
•    3D vanishing points
•    Isometric drawing
•    Gradient techniques
Exercise 03: Draw Arabic letter and one vanishing point poster
Exercise 04: One-word isometric poster

Days Four and Five
Practical application. 
Exercise 05:
•    Design a poster with an Arabic quote while linking it with a concept.
•    Design a poster using one of the techniques learned in the first three days.
•    Learn printing techniques and preparing the posters for production.