Unleashing Innovation

Oct 04. 2021 - Oct 27. 2021



Oct 04. 2021 -Oct 27. 2021


11:00 a.m. - 1:30 p.m. (GMT +3)

Register Date

Aug 15. 2021 - Sep 09 2021



Innovate your services, systems and customer experiences with world-leading experts, online with Dr Nick de Leon.

Applications closed

Misk Art Institute is excited to announce a new opportunity in association with the Royal College of Art to provide unique educational opportunities for Saudi nationals. As part of our mission to provide creatives a fresh approach to their research, development, and creative process we are offering sponsored placements to attend the RCA's online executive short course Unleashing Innovation. 

Led by Dr. Nick de Leon, Unleashing Innovation is a unique course created for innovation leaders, entrepreneurs, and creative disruptors who aspire to deliver impactful solutions that transform their organizations, the value their solutions deliver to their customers and reshape the markets they serve. The pandemic has meant that almost every form of interaction with customers, and with your own workforce, has changed. Organizations are needing to transform their products and service for the new normal and do so fast and at scale, while managing risk.

In this course, you will learn how to turn compelling concepts into exciting new business ventures with robust and investable business plans, capable of delivering sustainable growth. The course will enhance your capacity to innovate services, systems, and customer experience. It will show you how to exploit emerging technologies such as AI, Machine Learning, Blockchain, Robotics, new materials, and advanced manufacturing techniques to reshape markets and propose truly disruptive solutions that deliver transformational and differentiated offerings to your clients and the communities you serve.

"We are in an era of dramatic change, at the threshold of a very different world. Organisations need to unleash the innovation capacity of their own resources, as well as draw upon creative talents outside to cross that threshold and prosper. Whether you are an innovation leader in an established company or creating a new business venture to commercialise your innovation, this course will help you achieve that goal." - Dr. Nick de Leon, Royal College of Art.


Course Dates:

October 4, 6, 11, 13, 18, 20, 25, 27 2021

*Please note the course will be conducted in English.

Course Leaders

Useful Information

Creative disruptors:

  • Practicing professionals (creative managers, social innovators, design professionals, entrepreneurs) who would like to develop their disruptive-market innovation skills
  • Creative managers
  • RCA alumni keen on launching their own product or service
  • Graduating MBA students
  • Prospective students of Service Design, Innovation Design Engineering and Global Innovation Design.

This interactive online course is divided into eight sessions over 4 weeks, 9.00–11.30am BST

two-and-a-half hours per session:

  • Session 1 - New Models of Innovation - aligning the business and organizational strategy with a more open innovation strategy
  • Session 2 - Transforming the customer value for the 'new normal' through service and experience design
  • Session 3 - Digital transformation and data-enabled Innovation: how agile meets lean startup and open innovation
  • Session 4 - Creative leadership: strategy development and leading the creative enterprise
  • Session 5 - Business model innovation and creating a compelling business plan
  • Session 6 - Creating an innovation platform and measuring its impact
  • Session 7 - Putting it all together to deliver an integrated value proposition and impactful value proposition.
  • Session 8 - Presenting to an expert panel and prestige networking event with leading designers, entrepreneurs and London’s practitioners