Course
The Market for Contemporary and Modern Art (virtual)
27 Nov 2022 - 01 Dec 2022
virtual
27 Nov 2022 - 01 Dec 2022 
virtual 
Infrastructure Building and Sustainability in the Art World
10 :00 a.m. – 4 :00 p.m.
Language: English
Misk Art Institute presents, in collaboration with Sotheby’s Institute of Art, a four-day intensive course led by former Sotheby’s Deputy Chairman, Middle East Roxane Zand.
The course will address the key components and nature of both the commercial and non-profit sectors in the contemporary art world. It will describe:
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The foundations of how the art landscape functions
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How artists and art professionals navigate this landscape
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The role of the primary market, the secondary market, pricing, and how an auction runs
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The importance of institution building
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The role of programming and engagement with the public
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The differences in career-building in the for-profit and non-profits spaces
Who’s it for?
Artists and art professionals.
Useful Information
Course Structure
This is a five-day course running from November 27 – December 1 2022.
10:00 a.m. – 4:00 p.m.
Day One
10:00 – 10:15
Introduction to the course, led by Roxane Zand.
10:15 – 11:30
The contemporary art world—how the primary and secondary markets interact, shaping the landscape; led by Roxane Zand.
11:45 – 13.00
Prices, prices, and collectors—the case of China, led by Iain Robertson.
14:00 – 15:15
The non-profit sector: Institution-building, with guest speaker from Tate Modern (Zoom).
15:15 – 16:00
Public programming and sustainability for contemporary art, led by Roxane Zand.
Day Two
10:00 – 10:15
The secondary market—the auction world, led by Roxane Zand.
10:15 – 11:30
E-commerce, the digital revolution, and NFTs, Led by TBC.
11:45 – 13:00
Ways of Seeing—how to look at art from the artist’s perspective, led by Roxane Zand.
14:00 – 16:00
Artist Studio Visit
Day Three
10:00 – 12:00
Mock Auction, auctioneer TBC.
13:30 – 14:00
Analyzing revenue, led by Roxane Zand and Business Director TBC.
14:00 – 15:15
The role of private museums and collectors, led by Georgina Adams.
15:15 – 16.00
Field trip
Day Four
10:00 – 10:15
Introduction to contemporary art discourse, led by Roxane Zand .
10:15 – 11:30
The role of journalism and critique in shaping contemporary art appreciation, led by Melissa Gronlund.
11:45 – 13:00
Art Education: Art Business vs. Art History, led by TBC.
14.00 - 15.15
Why an art prize?
15.15 - 16.00
The function of art hubs & centers, led by Roxane Zand and Vilma Jurkute (zoom).
Day five
10.00 - 10.15
Careers in today’s Art World. RZ
10.15 - 11.30
Building an Artist Portfolio/Art Career. Led by Kate Bryan (Zoom)
11.45 - 13.00
Women in Contemporary Art. RZ
14.00 - 15.15
Biennales and the Avant Garde. Led by Sam Bardouil (zoom)
15.15 - 16.00
Closing Remarks